一、科目名稱：管理英文                    授課班級：經管所

二、授課學期：95學年第一學期

三、授課時數：2/2    

四、授課老師：陳麗蓉  

  五、課程目標：

     Students will be able to:

    1.use English properly to deal with different situations relevant to the students’ needs when they

        communicate with foreigners at work

    2.have self-confidence necessary to actively function in an English-speaking environment

    3.understand culture shocks and know how to deal with them effectively

    4.develop competences in vocabulary, grammar and functional language successfully to carry out

       communicative tasks in business world

六、課程概述：

  1. Use the real cases from real companies around the world to help students learn some effective

       reading comprehension strategies(ie: skimming/scanning, interpreting/referring, grasping the main

       ideas and outlining…). Special attention is given to developing such business skills as quickly

       gathering and interpreting data from a variety sources(photos, charts, interviews, press and business

       reports, colleagues.); using culturally appropriate negotiating strategies; leading and participating in

      effective business meetings, and making intelligent business decisions based on data, experiences,

      cultural sensitivity and common sense.

  2. use group-discussion, role-play, oral presentation etc. to help students learn to communicate in

      English like business managers and feel self-confident doing so.

七、授課大綱：

第一週：Ice-breaking, course introduction, regulations, assessment

第二週：Kentucky Fried Chicken Corporation---Adapting to the Japanese market

第三週： Kentucky Fried Chicken Corporation-Adapting to the Japanese market

第四週：Johnson & Johnson Consumer Products, Inc.-- Making ethical decision in business

第五週：Johnson & Johnson Consumer Products, Inc.-- Making ethical decision in business

第六週：Ben & Jerry’s Homemade, Inc.-Developing a compensation policy

第七週：Ben & Jerry’s Homemade, Inc.-Developing a compensation policy

第八週： Review

第九週：Video Watching

第十週：Levis Strauss & Co.- Applying market research to new product development

第十一週：Levis Strauss & Co.- Applying market research to new product development

第十二週：Stew Leonard’s Dairy Store-Satisfying the supermarket customer

第十三週：Stew Leonard’s Dairy Store-Satisfying the supermarket customer

第十四週：Airbus Industry and the Boeing Company: Negotiating international trade agreements

第十五週：Airbus Industry and the Boeing Company: Negotiating international trade agreements

第十六週：Review

第十七週：Final Examination—oral presentation

第十八週：Final Examination—oral presentation

八、教學方法：

    role-play; task-oriented and function-oriented communicative activities; oral presentation; group-    

   discussions

九、教    材：

    1. Making business decisions: Real cases from real companies by Frances Boyd(Longman)

十、評量方法：

    1. attendance, participation, learning attitude (30%)

    2. oral presentation and paper summary(30%)

    3. final oral presentation(40%)

十一、參考書目：

  1. First Insight in Business by Sue Robbins (Longman)

   2. Business Explore (1-3) by Gareth Knight and Mark O’Neil (Cambridge)

   3. Market Leader by David Cotton, David Falvey, Simon Kent (Longman)